Published Jun 23, Copy link In this post, we analyze how top news publishers monetize their content using Google Ad Manager, and how much revenue they retain. Thousands of news publishers around the world use Google Ad Manager to run digital advertising on their websites and apps. News companies tell us they choose our ad management platform for its performance, controls and ability to integrate with hundreds of third party advertising technologies to help them earn the most revenue for the ad space they sell.
We work hard to ensure our platform helps publishers succeed, so people around the world have access to high-quality news and information online.
To illustrate how news publishers use our platform to monetize, we recently looked at the news publishers globally with the highest programmatic revenue generated in Ad Manager.
While the business model of each news organization is unique, this data provides clarity into the different ways major news publishers monetize their content when they use Ad Manager, and how much Google make money from news from the services we provide.
A large portion of the revenue we keep funds the costs of running this business.
Au contraire -- well-run news sites can be profitable even if banner ads are their only source of income, and many already are, including the Open Source Development Network's Slashdot and Freshmeat sites. This is not a bad thing, since many small weekly papers produce excellent journalism. But it does hurt those people working for formerly fat-staffed online publications.
Our ongoing investments in this space include development and maintenance of data centers around the world as well as advancements in machine learning and product innovations that increase publisher revenue and contribute to the open and free internet.
In analyzing the revenue data of those top news organizations, we found that on average, news publishers keep over 95 percent of the digital advertising revenue they generate when they use Ad Manager to show ads on their websites.
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This analysis reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services. Click on the image below to view the full size graphic. News publishers use Ad Manager to facilitate direct sales and deals with other platforms Publishers run their digital advertising businesses with Ad Manager in two primary ways: directly managed sales including direct sales to advertisers and deals with other ad tech platforms and programmatic sales with Ad Manager.
For example, news publishers sell ad space directly to advertisers, who want specific placements on their sites, like the top of the homepage. Publisher sales teams also negotiate deals with other ad tech platforms free bitcoin how to make money ad exchanges, ad networks and header bidding providers.
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When news publishers sell inventory via direct sales or other ad tech platforms, they can use our ad serving technology in Ad Manager to deliver the ad on their website.
As the publisher does the majority of the work when an ad is shown from one of these sources, we charge a minimal ad serving fee for the service we provide.
When ads are sold this way, news publishers keep over 99 percent of the revenue. News publishers also sell programmatically with Ad Manager The other way Ad Manager helps news publishers is by enabling programmatic ad sales.
Programmatic ad sales allow publishers to sell more ad space than ever before, to millions of advertisers, many of which they would not have access to without this technology. When news publishers sell ad space programmatically with Ad Manager, they have access to robust tools that allow them to manage the ads that appear on their site.
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For example, publishers can input the minimum price of their ad space, control the brands that can advertise, and indicate the types of ads they want to show, among other preferences. When an ad is shown programmatically through Ad Manager, news publishers keep over 80 percent of the revenue.
We invest in Ad Manager to support our news partners We built Google Ad Manager to help publishers monetize their content and grow revenue.
Keeping revenue ticking over both online and off-line Shares For centuries, newspapers and magazines have dominated the world of publishing and journalism.
Alongside our product enhancements, our dedicated news team partners with publishers of all sizes to uncover new ways make money from news adapt and grow their business with advertising.
This helps keep the best of the internet open and free for all of us. Amounts presented are not prepared in accordance with U.