See individual report slides for more details. If we allow roughly 8 hours a day for sleep, that means we currently spend more than internet earnings socialization percent of our waking lives using the internet.
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However, the amount internet earnings socialization time internet earnings socialization people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per binary option how to work online, compared to just 4 hours and 22 minutes per day in Japan. Countries in Africa account for 27 percent of the total, with million people yet to come online across the continent as a whole.
The digital gender gap is also apparent in our latest social media data.
In particular, women in Southern Asia are three times less likely to use social media today compared to men, offering meaningful insight into broader internet connectivity in the region. Furthermore, data from Statcounter reveal that roughly 53 percent of all web page requests now come from mobile phones, but that computers still account for 44 percent of the total.
All of this data points to the fact that most people still use a variety of different devices to go online. As a result, a balanced device strategy is still essential.
Moreover, people use different devices at different times and for different needs, so marketers must go beyond technical considerations to understand the various use cases and contexts for each device when building their plans. We really are social animals Roughly half of the 3. Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year.
Once again, the story varies by country. All will be revealed below… Facebook still dominates Despite various challenges over the past few years, Facebook is still top of the pops when it comes to social.
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Facebook has seen a few audience declines over the past year too. Its self-service advertising tools reported notably lower reach figures for India, Spain, and South Korea at the start of compared to just a few months earlier. However, million of these active users — more than 60 percent of the total — live in China. That means that the platform has roughly million monthly active users outside of China. That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world.
Regardless of country differences, however, TikTok climbed to sixth place in the global mobile app rankings by monthly active users for In fact, Facebook, Instagram, and Snapchat have all reported increases in their internet earnings socialization audience reach over the past few months, even amongst users aged 13 to The platform has attracted more than 70 million new monthly active users MAUs over the past 12 months, to reach a total MAU figure of million at the start of The company has also added a number of new countries to its advertising targeting options, resulting in a quarter-on-quarter increase in reported potential advertising reach of 12 percent between October and January The million MAUs that the platform reported in November was buoyed by an annual increase of 51 million new users, equating to year-on-year growth of 11 percent.
This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. For context, if that figure were applicable to the entire global internet users base, it would equate to almost 2 billion monthly internet earnings socialization users.
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One in three global internet users now use voice interfaces on their mobile phones each month, but these figures are even higher in Asia: 40 percent of Indian internet users say they used a voice interface on their phone in the past month, compared to 42 percent in China, and an impressive 48 percent in Indonesia.
GlobalWebIndex reports that 64 percent of internet users are worried about how companies use their data, up from 63 percent at the start of People are also increasingly distrustful of the things that they see and hear on the internet. GlobalWebIndex reports that nearly half of all internet users aged 16 to 64 used an ad blocker in the past month, up from the 47 percent that they reported this internet earnings socialization 12 months ago.
Games are a serious business More than 4 in 5 internet users aged 16 to 64 around the world play video games every month, which would equate to a total global gaming community of more than 3.
The majority of gamers play games on their smartphones 69 percent of all internet usersbut 25 percent of internet users also report playing games on dedicated gaming consoles.
People are increasingly willing to spend money on games, too. Many marketers in the West remain skeptical of esports, perhaps because they see little evidence of their popularity in their own lives.
However, the number of people streaming TV content via the internet also continues to rise. Paid video subscription services are popular with mobile users too. The distribution of adoption across geographies suggests that economic development is not the primary determinant of ecommerce use, and that other factors are more important, such as sites that cater to the language needs and cultural preferences of local shoppers.
Average annual revenues per user ARPU grew by 9 percent over the past 12 months, but growth in Southern Asia was much faster. By comparing ecommerce ARPU to GDP per capita, we get a more representative perspective of the countries in which ecommerce is gaining the greatest momentum.
Social Group Agents
However, despite relatively low figures for absolute ecommerce ARPU, Egypt and Indonesia both rank highly for these GDP-adjusted averages, while Ghana, Kenya, and India also find themselves much higher up the rankings.
However, this is something that robust branded content and inspiration can change.
However, recent trends in some of our most cutting-edge data reveal that things may be changing.