Five-page glossy PDFs reduce building a brand to picking a logo, font, colors, and writing a diary entry on behalf of your dream customer.
That is not how you create a brand. Instead, it devolves into a long, painful advertisement brand platform a course, e-book, master class, etc. Forget about the scam artists and put out a counterpoint.
Publish the knowledge and information I want people to access. Creating brand platform brand requires research, brainstorming, data, insights, and a clear vision for your business.
Consider this the blueprint of your house. Often, the visual identity system guidelines will lead with vital elements from the brand platform to show the symbiotic relationship between the two.
Brand Expansion Expansion grabs a megaphone and shouts your message and assets to the masses in the form of marketing, advertising, and public relations PR. Industry leaders speak at conferences or publish books on thought leadership to educate or elucidate other professionals in the sector.
Brand strategy is a plan that businesses create to embed themselves in the minds of prospects and customers.
How we define a brand is in direct response to the customers we want to target and how we want to differentiate ourselves from the pack. Data lays the foundation.
There are many reasons why your brand plays a role in overall company success. You may be asking, what is the definition of a brand platform? Here are 14 brand components to help develop your brand platform template: 1.
It gives you context. Data allows you to define where you fit without feeling your way through the dark.
It defines what our customers can expect from our brand everyday. Setting a vision is the way to measure success. The Target Customer is at the top of the bell chart in terms of numbers of users. It may be high or low in terms of price and quality in relation to other brands. What is the Brand product?
The trends, insights, and patterns you glean from data, married with you and your experience, are the one-two punch you need to build an effective brand. Get to know your market because you can define where you fit and how you stand apart.
Your brand is not in service of you.
Menu Menu Brand Platform Developing brand is a process — one that is driven by the vision and purpose of the organization and that builds on clearly defined core values and principles. Additionally, it serves as a framework for all internal and external communications, as well as a guide for how internal operations are performed. MarketPoint works with organizations to develop brand platforms that articulate a useful point of distinction. We carefully gather information through internal and external reviews and identify gaps between current perceptions and the needs and desires of the organization and its audiences.
Without customers, there is no business because they are your business. Otherwise, your marketing will brand platform diluted, generic, and dull. Now you have to become a CIA operative.
Brand Platform Benefits
Then, get to the good stuff:psychographics and behavioral data. What do they want and how do they act? What are their habits? Are they formal in communication or do they use emojis?
Marketing Profs FAQ: What is a brand platform?
Are they online? If so, what sites—social media, blogs, forums, etc.
Go deep. Learn everything about your customers from the magazines and TV shows they consume to when and how often they use their smartphone. Why would they come to you?
How have your competitors served them? Influences: Who do they trust?
What resources do they use to search for and vet information? What sites do they visit and rely on for objective opinions?
And the data backs this up. What do they need to make their life easier or better?